{"id":83648,"date":"2025-02-18T17:10:55","date_gmt":"2025-02-18T23:10:55","guid":{"rendered":"https:\/\/demo.wztzfm.com\/wp\/teresa-gould-confirms-pac-12-expects-multiple-media-rights-partners-in-next-deal\/"},"modified":"2025-02-18T17:10:55","modified_gmt":"2025-02-18T23:10:55","slug":"teresa-gould-confirms-pac-12-expects-multiple-media-rights-partners-in-next-deal","status":"publish","type":"post","link":"https:\/\/demo.wztzfm.com\/wp\/teresa-gould-confirms-pac-12-expects-multiple-media-rights-partners-in-next-deal\/","title":{"rendered":"Teresa Gould confirms Pac-12 expects \u2018multiple media rights partners\u2019 in next deal"},"content":{"rendered":"

With multiple additions on the way, the Pac-12<\/strong> continues its media rights negotiations. The league partnered with Octagon<\/strong> for the talks, and commissioner Teresa Gould<\/strong> confirmed multiple networks could be part of the deal.<\/p>\n

The Pac-12 currently consists of just Oregon State<\/a><\/strong> and Washington State<\/a><\/strong> until July 1, 2026. That\u2019s when Boise State<\/a><\/strong>, Colorado State<\/a><\/strong>, Fresno State<\/a><\/strong>, San Diego State<\/a><\/strong> and Utah State<\/a><\/strong> will all come on board, along with Gonzaga<\/a><\/strong>. However, since Gonzaga doesn\u2019t sponsor football, the conference needs one more full member with football to meet FBS requirements.<\/p>\n

As those schools get ready to join, the Pac-12 is also working to get a media deal in place. When asked if the league is looking to work with one network, Gould said she expects multiple partners. By doing so, the conference could reach a wider audience.<\/p>\n

\u201cI think for us, based on our objectives for our media rights partnerships \u2013 one of which is to reach a diverse audience,\u201d Gould said on Next Up with Adam Breneman<\/em><\/a>. \u201cYou hear that all the time from our coaches. We have a diverse fan base, and we need to be on platforms that reach all of our stakeholders. And I think in order to do that, we\u2019re going to have to have multiple media rights partners.<\/p>\n

\u201cI don\u2019t see us being in a situation where we walk away with just one partner in order to accomplish all of the things we\u2019re looking to accomplish, including reach, marketing and brand support. All of the things that we\u2019re trying to achieve.\u201d<\/p>\n

Teresa Gould: Pac-12 has \u2018clean slate\u2019<\/h2>\n

The Pac-12\u2019s previous media deal included partnerships with ESPN<\/strong> and FOX<\/strong>, as well as the Pac-12 Network<\/strong>, and concluded in 2023. Former commissioner George Kliavkoff<\/strong> worked to put a new agreement together \u2013 including one with Apple<\/strong> for a streaming-focused partnership \u2013 but nothing came to fruition.<\/p>\n

Then, a groundbreaking round of conference realignment ensued. USC<\/a><\/strong> and UCLA<\/a><\/strong> were already on their way to the Big Ten, and Oregon<\/a><\/strong> and Washington<\/a><\/strong> joined them. Arizona<\/a><\/strong>, Arizona State<\/a><\/strong>, Colorado<\/a><\/strong> and Utah<\/a><\/strong> then went to the Big 12 while Cal<\/a><\/strong> and Stanford<\/a><\/strong> left for the ACC.<\/p>\n

That left Oregon State and Washington State behind, and they signed a one-year media deal with The CW<\/strong>. The ability to start over, along with Teresa Gould taking over as commissioner, creates a way to truly start from scratch as the conference weighs its media rights options.<\/p>\n

\u201cWe have a lot of interest,\u201d Gould said. \u201cI think the thing that\u2019s been really fun about it is because we\u2019re in a rebuild situation, we have a clean slate. We don\u2019t have predetermined packages. We have, I call it, the clean whiteboard. And we have an opportunity with potential media rights partners to together, rebuild the conference and reimagine what the future of the Pac-12 is and create it together. I think that\u2019s been really exciting.<\/p>\n

\u201cThe one thing I keep saying to potential partners is given where we are as a league, I don\u2019t want these partnerships to be transactional partnerships. I don\u2019t want this to be a media rights partner writing us a check and televising a bunch of games. We need these partnerships to be transformational at this point, and for somebody to really jump in with us and say, we want to help elevate and reimagine the new Pac-12.\u201d<\/p>\n

Inside the Pac-12\u2019s season on The CW<\/h2>\n

As Oregon State and Washington State charted a path forward, they struck an agreement with The CW as a media rights partner for the 2024-25 season. Their matchup drew 695,000 viewers in Week 13, which came in as the most-watched game on the network. The CW also aired ACC games this past season.<\/p>\n

Teresa Gould pointed to that number as a reason for optimism as the Pac-12 rebuilds. She pointed out the interest in the conference, as well as how Oregon State and Washington State\u2019s performances on FOX.<\/p>\n

The Beavers\u2019 rivalry game against Oregon at home drew 2.82 million viewers while their Week 14 matchup at Boise State<\/a><\/strong> averaged 1.7 million, according to data compiled by Sports Media Watch<\/em><\/a>. The Cougars, meanwhile, averaged 1.16 million for their Week 2 home game against Texas Tech<\/a><\/strong> and their bowl game against Syracuse<\/a><\/strong> averaged 2.93 million on FOX.<\/p>\n

\u201cI think what we talked about with the legacy Pac-12 brand has proven to be true,\u201d Gould said. \u201cThere\u2019s a lot of interest in the marketplace and potential media rights partners really see the value in the legacy of the Pac-12 brand. And then, I would say our metrics have been really strong.<\/p>\n

\u201cYou look at what Oregon State and Washington State did on The CW this year. That Oregon State-Washington State game was the top-viewed college football game on The CW this year. That meant a lot, and those two FOX games that we had, the viewership was on par with the Big 12. So I think potential media rights partners see it as a valuable product.\u201d<\/p>\n

The post Teresa Gould confirms Pac-12 expects \u2018multiple media rights partners\u2019 in next deal<\/a> appeared first on On3<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

With multiple additions on the way, the Pac-12 continues its media rights negotiations. The league…<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-83648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/posts\/83648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/comments?post=83648"}],"version-history":[{"count":0,"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/posts\/83648\/revisions"}],"wp:attachment":[{"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/media?parent=83648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/categories?post=83648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.wztzfm.com\/wp\/wp-json\/wp\/v2\/tags?post=83648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}