{"id":15449,"date":"2023-09-02T11:24:12","date_gmt":"2023-09-02T16:24:12","guid":{"rendered":"https:\/\/demo.wztzfm.com\/wp\/?p=15449"},"modified":"2023-09-02T11:24:12","modified_gmt":"2023-09-02T16:24:12","slug":"tennessees-doneiko-slaughter-signs-nil-deal-with-knoxvilles-hounddogs-launches-hat-collection","status":"publish","type":"post","link":"https:\/\/demo.wztzfm.com\/wp\/tennessees-doneiko-slaughter-signs-nil-deal-with-knoxvilles-hounddogs-launches-hat-collection\/","title":{"rendered":"Tennessee\u2019s Doneiko Slaughter signs NIL deal with Knoxville\u2019s HoundDogs, launches hat collection"},"content":{"rendered":"

Doneiko Slaughter<\/a><\/strong> always wanted his own brand. He\u2019s envisioned building a fashion brand that he could work on with his family but also impact the people around his life. <\/p>\n

The Tennessee<\/a><\/strong> defensive back has discovered that thanks to NIL<\/a>. Through a partnership with HoundDogs of Knoxville<\/strong>, he has launched a hat collection with the sportswear company. Called Slaughter Houzz Apparel<\/strong>, the business has helped Slaughter in the creation of more than five hats. <\/p>\n

While fans can purchase<\/a> them directly on his online store, Tennessee fans can swing by the HoundDogs storefront, too. Since the inception of NIL, plenty of athletes have been able to launch branded merchandise. <\/p>\n

For Slaughter, the opportunity has given him the chance to get his brand off the ground and see a long-time dream come together. <\/p>\n

\u201cOh, I\u2019m extremely excited,\u201d he told On3. \u201cWe\u2019re just starting off with hats first, then we\u2019re going to gradually move on to jumpsuits and whatnot. It\u2019s me and my brother\u2019s clothing line. I always wanted to start my own family business. Having this brand, I\u2019d love to start a movement for future generations. <\/p>\n

\u201cThe more we work on getting into the public, the more lives we can impact. This deal will be a great start for my brand. It\u2019s definitely opened up some more doors and opportunities that I\u2019m blessed to have.\u201d<\/p>\n

Some hats come in suede featuring his last name \u201cSlaughter\u201d on the front. Another is a trucker hat with the family name and his brand\u2019s logo, a play on the Friday the 13th mask. It\u2019s unique and play\u2019s on his last name. The trucker hats are priced at $19, with suede going for $35. <\/p>\n

Slaughter worked closely with the Texas-based, NIL-driven\u00a0A&P Agency<\/a> on the deal. Started by\u00a0Stefan<\/strong>\u00a0Aguilera<\/strong>\u00a0and\u00a0Jacob Piasecki<\/strong>\u00a0in 2021, Houston trial lawyer, former Texas A&M Board of\u00a0Regent and one-time Houston mayoral candidate\u00a0Tony Buzbee<\/strong>\u00a0is a partner.<\/p>\n

\u201cThe guys at A&P have been helping me out, doing a great job on the agency front,\u201d Slaughter said. <\/p>\n

This is the first NIL campaign launched by HoundDogs, which sells a range of Tennessee apparel and merchandise. Knoxville businesses have been fast to support NIL activity. For example, Bru McCoy<\/a><\/strong> became the third athlete to sign with Moonshine Mountain Cookie Co.<\/strong> earlier this summer. Slaughter is also working with The Volunteer Club<\/a><\/strong>, an NIL collective focused on Tennessee athletics. <\/p>\n

When Slaughter arrived in Knoxville as a freshman in 2020, NIL was not allowed. He has seen that change come and how it\u2019s positively impacted his teammates. Now he can use his college experience as a launch point for his own business aspirations. <\/p>\n

\u201cI feel very blessed because guys before me didn\u2019t have the opportunity like I do,\u201d he said. \u201cTaking advantage of every opportunity I have, any deal I can make benefiting my family. I can provide for my family more, and even more than my family, I can impact others around me as well.<\/p>\n

Doneiko Slaughter: Tennessee is \u2018going to love this season\u2019<\/h2>\n

A former three-star safety coming out of Rosewell, Georgia, Slaughter has grown into his role as a defensive back for the Vols. He could play any position in the secondary, which is why he started his career at safety. <\/p>\n

Yet last year, he found himself buried on the depth chart at the position. Eventually he made a role for himself as a boundary cornerback, emerging as a solid contributor at the position late in the season. Instead of playing the wide side of the field, he\u2019s near the line of scrimmage and being around the ball.<\/p>\n

He flashed his potential with 55 tackles, including 4.5 tackles for loss and two sacks. His coming out party came against Kentucky, not allowing a reception and nabbing his first career interception. <\/p>\n

Last fall, Tennessee finished 11-2. The Vols knocked off\u00a0Alabama<\/a><\/strong>\u00a0for the first time since 2007.\u00a0Slaughter has high expectations for his fourth year with the program. That begins Saturday at noon ET against Virginia<\/a><\/strong> in Nashville. <\/p>\n

\u201cWe have high expectations for the season,\u201d he said. \u201cI would say last year was just the tip of the iceberg. We have way more to do, and we have a lot depending on this season. We have a lot of experience coming back, and I think the chemistry is great. Everyone is bought in, no one is being selfish. I think the Tennessee fan base is really going to love this season.\u201d<\/p>\n

The post Tennessee\u2019s Doneiko Slaughter signs NIL deal with Knoxville\u2019s HoundDogs, launches hat collection<\/a> appeared first on On3<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

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