Michigan athletics to sign a strategic advisor to help with NIL

Michigan athletic department Warde Manuel is bringing on a strategic advisor to help U-M athletics with its NIL (Name, Image, and Likeness) efforts, effective immediately. Manuel has informed people at the university that Ann Arbor resident Charles Scrase, a 1998 University of Michigan graduate and Duke MBA, will be brought on to assist him in developing an institutional strategy and provide recommendations on how to enhance current NIL efforts.

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The stated goal is to ensure they are doing everything they can for the Michigan student-athletes and put Michigan in the best possible position going forward.

Scrase will sign a three-month deal to assist Manuel in this endeavor. He runs a strategic advisory firm in Ann Arbor after a 15-year career at Google, including heading Google’s 500-person Ann Arbor office. He has an extensive corporate strategy, sales, and marketing experience and built a $500 million business at Google in public sector advertising sales and marketing.

Currently, Michigan has several collectives in place trying to raise money for U-M’s NIL efforts, including the Champions Circle and Stadium and Main, among others.

Watch for more on this development in the hours and days to come …

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