“Creating a new box (thru analytics/other things) led us to examine another way to stay ahead. Excited with the education to help our players. Players bc of social media go thru a lot. Talking to kids to how much it wears on them is neat.” – Kiffin on his mental health initiative
“Revenue sharing will make an equal playing field (theoretically) where its all the same pots for everyone. but then you have NIL that still tips the scales (and make things unfair” — Kiffin on potential potholes with revenue sharing with players from schools/collectives
