House of Victory to assist 65 USC football families with travel expenses this season
USC football players will see some familiar faces in the Coliseum stands this season as House of Victory, the USC-focused NIL collective will be helping 65 USC football families offset the cost of some travel expenses this season.
This is a massive assistant for families, especially those from out of state. This program was also in place last season, though that was when USC’s NIL program was called BLVD. Then, 50 USC football families were provided transportation and lodging to games they selected. Players are required to do some social media promotion as part of the NIL sponsorship. The lift is bigger this season with an announced 65 families. It would not be surprising to see this particular NIL program to continue to expand over the coming years to include more football familiar and reach into other sports as well. The families of the players love it and it’s an effective way to counteract much of the negative recruiting USC faces when it comes to distance as the Trojans chase elite prospects across the country.
House of Victory included a statement while announcing the initiative: “Through a 12 game regular season and hopeful College Football Playoff run, transportation costs add up quickly for families just trying to see their son play. House of Victory has unveiled an initiative that aims to ease the financial burden of travel expenses for 65 football families this season.
The ability for athletes to monetize off their Name, Image, and Likeness has revolutionized how they can impact their lives, their families, and their communities. Dedicated to utilizing the power of NIL to its fullest extent, this initiative enables House of Victory to provide another unique service to USC athletes.”
USC Football Player Response
Several USC football players took to social media to give thanks to House of Victory.
As the Trojans recruit nationally and via the transfer portal, the USC football roster is geographically diverse. Just in this last offseason, USC added players from Alabama, Arizona, Colorado, Delaware, Florida, Illinois, Louisiana, Minnesota, Nevada, North Carolina, Texas, Utah, Virginia, Washington and Washington D.C.
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