Dale Earnhardt Jr. bringing back iconic Budweiser scheme for Late Model Stock race at Florence

Dale Earnhardt Jr. will run his iconic stylized Budweiser No. 8 in the South Carolina 400 Late Model Stock race at Florence Speedway on Nov. 23.

The Bud King of Beers paint scheme, which Earnhardt made famous from 1999-2007 during his tenure with Dale Earnhardt Inc., will be used in select races in 2024 and ’25.

“It is an incredible opportunity for me to be able to reunite with Budweiser, and the No. 8,” Earnhardt Jr. said in a statement. “Budweiser and I had some great memories with that iconic scheme and number. We’ve always supported each other over the years. It’s going to be really special for me to be able to represent that brand on the racetrack again.”

The return of Earnhardt’s OG scheme comes as he and JR Motorsports spent the better part of the last year working to acquire the rights to the DEI font, per Matt Weaver of Short Track Scene. Earnhardt, the NASCAR Hall of Famer, saw the bulk of his Cup Series come inside the No. 8 Budweiser Chevrolet. He won 17 races during his partnership with Anheuser-Busch, including his first career victory at Texas Motor Speedway on April 2, 2000.

This story is developing…

The post Dale Earnhardt Jr. bringing back iconic Budweiser scheme for Late Model Stock race at Florence appeared first on On3.