ACC Board of Directors announce new ‘success-incentive initiative’ for future conference revenue sharing

Several prominent ACC schools have been pushing for the league to change the way it splits revenue and to start rewarding schools based on performance.

The league is now going to make that a reality.

The ACC Board of Directors announced on Wednesday that it has endorsed a success incentive initiative that will begin during the 2024-25 academic year.

“Today’s endorsement follows significant and meaningful conversations by the ACC Board of Directors,” ACC Commissioner Jim Phillips said. “To be certain, I applaud their thoughtfulness and continued commitment to working collectively. As we’ve communicated consistently, we remain dedicated to exploring all options to enhance support for our member institutions and their student-athletes.”

It has not yet been decided exactly how the revenue split will happen, but success incentives will come from the performance of teams in revenue generating postseason competition. All other revenues will continue to be equally shared as currently outlined.

“The ACC Board of Directors continues to be committed to exploring all potential opportunities that will result in additional revenues and resources for the conference,” ACC Board of Directors Chair and Duke University President Vincent E. Price said in a statement. “Today’s decision provides a path to reward athletic success while also distributing additional revenue to the full membership.”

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